January 8, 2014 by Beauty Booty 411


L’Oréal Paris Voluminous Power Collagen 24H Black Smoke Mascara

Stop everything! This new product launch from L’Oréal Paris demands – nay, deserves! – all of your attention right now. Read on to find out why!


L’Oréal Paris Voluminous Power Collagen 24H Black Smoke Mascara ($11.99) is out this month and this all-new product is definitely one of my faves of the year, so far. Actually, I think I can safely call this my fave mascara of 2014! And it’s only January.

Made with a unique black pigment technology and infused with collagen, this mascara is ultra black and matte – perfect for creating the most sultry smoky eye ever. Personally, I like that the applicator brush is very thick and soft-bristled. I have found these types of brushes to be the most effective at plumping and thickening the appearance of the lashes. I have very thin, short lashes, and despite the thickness of the brush, I actually find them easy to apply and very effective.

What’s your current mascara obsession?

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