If you colour your hair at the salon regularly, you can’t afford to miss out on this info. L’Oréal Professionnel is known for amazing hair products so it’s no surprise they’re the first to engineer this new product: INOA. This in-salon hair colour system was introduced a few months ago but I was reluctant to share it with my readers for one simple reason. It was new and I didn’t know whether or not it would be as good as they said it would be. It sort of sounded to good to be true.
But my journalistic skills have been at work the last few months and after compiling some research from clients and salon owners, I’m able to sincerely tell you how great INOA is. It’s the first hair colour that doesn’t smell. Normally, they have a really strong odour which has always made me wonder why anyone would colour their hair to begin with.
INOA, unlike any other hair colouring system, is odourless and is 45% gentler than regular hair dyes so it’s far less damaging. If you dye your hair monthly, you need to get to a salon that uses INOA products. I can’t tell you how much damage regular dyes can cause over time. If there’s a better alternative that yields the exact same, long-lasting colour, why not, right?
INOA is ammonia free AND permanent; a combination which has never been possible before. Plus, it’s rich in nourishing oils so it strengthens hair while it infuses it with colour. It’ll also maintain your hair’s natural and essential amino acids. This way, your hair won’t be stripped of its natural elements during the colouring process. So far, I’ve heard only great feedback from hair stylists and clients alike. If customers like how their hair feels after using INOA and they agree the colour lasts just as long, then I’m sold.
You can check out the website to locate an INOA salon near you. It seems salons all over Canada have already switched to this new product so you shouldn’t have trouble locating one.
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