Posts Tagged ‘innovation.’

  1. February 18, 2011 by Beauty Booty 411


    My New Mascara Addiction: Diorshow 360

    If you’ve tried Diorshow Mascara, then you probably already know why it’s one of my ultimate favourites. I always have an emergency tube of Diorshow in my makeup drawer at all times because it never fails me. Voluminous, bold and daring lashes are the result of Dior’s iconic mascara.

    But wait! Hold the phone! Diorshow just got better. I didn’t think it could happen either but it seems as though Dior read my mind when I was complaining to myself about not being able to rotate the brush all the way around so I could make use of all the product on the wand.

    Diorshow 360 ($39) is the latest innovation in beauty so far this year. The wand can actually be switched on to turn 360 degrees. That means all the mascara on the wand gets properly used. I usually put on several coats of mascara so I have to dip back into the tube often. Constant dipping dries out the product faster. With the 360 wand, I can coat the lashes on both eyes without having to dip back in for more. Not even once.

    You may not realize it but there is tons of mascara on the wand every time you dip it into its tube. Because our hands can’t rotate all the way around, it makes it difficult for us to do on ourselves and we very often simply waste the mascara on the other side of the brush. This new mascara is like having a makeup artist with you at all times and it does the work for you. So you can make the most of your product and get fabulous lashes without stressing.

    How to use it? Don’t use it any differently than you would your normal mascara. The first time I used it, I moved much slower than usual and ended up with clumps all over the place. If this happens to you, don’t hate on the mascara. Just apply as you normally would and let the brush turn on it’s own. If you use it the way you would any other mascara wand, the results will amaze you!

    Diorshow 360 is on sale now at Dior counters and Sephora.

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  2. November 2, 2010 by Beauty Booty 411


    Innovative Iron: Conair You Curl Curling Wand

    Most of us straight-haired gals long for curly hair and take advantage of every opportunity to curl it. Personally, my hair doesn’t curl easily so curling irons are out of the question. I have to opt for my flat iron instead because I need the intense heat it provides.

    And for those girls lucky enough to be able to use a curling iron and still get fab curls, there’s another problem: the kinks you get from the iron’s clamp. I hate when I see girls with luscious curls, and awkward kinks near the root or tip of the curl. It ruins the whole look.

    Fortunately, Conair has recently come out with an item that solves both the problems I mentioned above: lack of adequate heat and the issue with kinks. The You Curl Curling Wand ($49.99) heats as much as the strongest, professional flat irons out there, nearly 400 degrees (F).

    The intense heat relieves hair of the humidity which can ruin curls. The clamp-free wand means you also don’t have to worry about kinks. The curls can be perfectly formed from root to tip. The item comes with a heat-resistant glove you can wear on the hand that will place the hair around the wand so you don’t have to worry about burning yourself whilst trying to get a fab ‘do.

    The best part of this truly innovative product is that it’s affordable. Since it suits every hair type (including my difficult-to-curl, spaghetti-straight locks) it’s sure to give just about everyone the look they want.

    Keep an eye out for the Infiniti by Conair You Curl Curling Wand at a retailer near you. Check for more retail and product info.


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