REDKEN recently released a new line of hair care products called Time Reset. In much the same way that skin ages, hair ages. If you have relatively long hair, the hair close to the end has been through years of combing, brushing, washing, heat styling and environmental stressors. Time Reset works in three steps to repair that kind of damage and protect your hair from more damage.
The products are also intended for older women. As we age, our hair tends to become drier and more brittle. So if you have excessively damaged hair (which has prematurely aged) or you’re over 40, REDKEN‘s new Time Reset is something you may want to check out.
Here’s how it works: In phase 1, the products work to coat the hair follicle and protect them from further damage. In phase 2, the fortifying ingredients within the products penetrate the hair and increase its resilience. In the third and final phase, the product reinvigorates and thickens hair.
My lovely test subject (a.k.a. Mom) has been testing the shampoo ($15.49) and conditioner ($17.89) and she says they have made her hair softer. I recommend using the reparative mask ($23.39) if you have extra dry and damaged hair or are over 40 at least once a week. If I’ve said it once, I’ve said it a million times: hair masks will work wonders on your locks and everyone should use one. You can also try the protective lotion ($19.99) to help create an invisible barrier that will protect your hair. Just two to three pumps of product is all you’ll need to protect your locks from environmental stressors like excessive humidity, heat or cold.
The new line is available only in salons where other REDKEN products are sold.
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